Holiday gatherings are great networking opportunities. Not only are people in good spirits and happy to reconnect, but the holidays often generate generosity. Many organizations and professional associations also host events that naturally provide networking opportunities. The following are some quick tips to help you prepare for and navigate these events.

  1. Set realistic goals. Your objective is to connect with others because you genuinely value their relationship. Their professional assistance is secondary. Networking is more like farming or banking than hunting. You cannot solicit job leads until you have invested in or cultivated a relationship. Quality is also more important than quantity. It is better to participate in a few meaningful conversations with carefully chosen contacts than superficial interactions with many.
  2. Do your research. If possible, touch base with the host to identify who will be attending the event. Learn more about these individuals and the organizations they represent.
  3. Be prepared. Dress professionally and be ready to introduce yourself. Summarize the value you offer in a few words, such as “I am a human resources recruiter who helps organizations locate and retain talent.”
  4. If you find social events intimidating, go with a friend. You can introduce each other and keep the conversation going together.
  5. Don’t overindulge in food or beverages. Avoid the challenge of trying to balance a plate and glass while you shake hands. Focus instead on the people you are talking to. Everything you do contributes to your personal brand, so practice good etiquette.
  6. Keep the conversation going. Ask thoughtful questions and show sincere interest. Use phrases such as “I’m interested in learning more about . . .” 
  7. Be genuine. Don’t spend too long rehearsing your responses or you might be mechanical. Keep it natural and conversational.
  8. Pay it forward. Actively listen to identify ways you can offer your assistance. Your networking will prove most beneficial if you can learn what keeps them up at night professionally. Making a personal connection, such as sharing the name of your reliable mechanic, will also increase their desire to help you in the future.
  9. Exchange contact information. If the event is strictly social, simply focus on getting to know others rather than circulating your business card. At professional associations, you may share your business card and ask for theirs. You will be surprised how many people will provide it. Jot some notes on the back of people’s business card to remember a common interest or a topic you discussed. You can use this later to re-establish rapport.
  10. Follow-up. Send a thank you note to the host. Small courtesies will help others remember you. Send a friendly email or connect on LinkedIn immediately after the event with your new contacts. Since the holidays are a busy time, let them know that you will be calling after the New Year. Meet someone for coffee or if you see an article that might be of interest to them, send them a copy. If others have helped you secure an interview or provided a referral, keep in touch and update them. Over time, this will foster an ongoing relationship whose dividends last a lifetime. Happy holidays and happy networking!
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